A dealership’s long-term success is tied directly to it’s ability to generate repeat business. This critical metric is the key to building brand equity, along with Principal Dealer asset value in the dealership. Are customers returning to perform their service and subsequent sales? The cost of replacing a customer is five times higher than retaining a client, which makes repeat business invaluable for long-term growth and stability. But how and what can you do now to generate repeat business?
Source: Tripac Hubspot