A-Z Sync is an all-in-one interactive menu-selling system that provides greater client satisfaction and higher profitability per vehicle sold. Our interactive platform streamlines the F&I process, improves the car-buying experience and builds dealership equity in the hearts and minds of your most important stakeholder, your clients.
Our custom mobile app tailored for dealerships will keep you connected to your clients like never before.
Allows F&I protection products and scheduled maintenance to be easily accessed
Our private labeled app is designed to reflect your dealership’s visual identity
Provides multiple touch points throughout ownership lifecycle so you can maintain your clients’ business now and in the future
Would you rather have 10,000 in your customer base or 3,000 in your client base?
Customers are transactional and require investment in advertising revenue creating compressed profits. Clients grow with you and become dependent on your dealership, boosting profitability while adding long-term asset value.
A recent NADA survey yielded some staggering results. Of all car buyers nationally, only 23 percent service their vehicle at their selling dealer. Of the clients who return to the dealership for regular maintenance, 83 percent will purchase another vehicle from that store. That number on its own is enough to spur higher service retention rates.
One doesn’t happen without the other. In the F&I office, there are no second chances. If a client passes on products and services, the chances are virtually nil that they will ever change their mind. On top of that, future F&I office transactions are unlikely, simply because the client was able to go without them once. With a ‘make it or break it’ mentality, the F&I office has just once chance to earn the sale today. However, today’s successes or failures with the client impact future business just as much. That’s why continuous training and professional development – sharpening skills – is just as important as today’s performance.
The auto industry is beginning to see a transformation not only in how dealerships engage prospects online, but maintaining a "customer first" approach after they walk into the showroom. As impressive and needed as the engagement and sales improvements have been, the industry has yet to truly take on transforming the typcial F&I product purchase experience. But why?
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According to systematic sales coach David Masover, a Needs and Wants assessment should be the center of any sales process. It starts right after the client has entered your dealership.
According to a Gartner Research report, 86 percent of customers will pay a premium for a better customer experience. In that same report, Gartner forecasts that by 2020, customer experience will overtake both price and product as the motivation for choosing one brand over another. While not specifically directed at the automotive industry, Gartner’s report is an insight that can be encouraging or devastating.
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Virtually every client coming through the showroom doors has their smartphone in hand. They check email and social media accounts immediately when a message notification appears and browse the web whenever there’s a spare minute. There’s no question; technology has impacted the sales process.
Last week, auto industry thought-leaders from across the nation descended upon the Big Easy for the annual NADA 100 convention. As advertised, the convention was packed to the gills with industry sponsors and exhibits, workshops of shared industry best practices, and compelling keynote speakers. But looking back over the course of four very full days, here are the three most striking things I learned about where the auto industry is heading and in some cases, has already arrived.
A dealership’s long-term success is tied directly to it’s ability to generate repeat business. This critical metric is the key to building brand equity, along with Principal Dealer asset value in the dealership. Are customers returning to perform their service and subsequent sales? The cost of replacing a customer is five times higher than retaining a client, which makes repeat business invaluable for long-term growth and stability. But how and what can you do now to generate repeat business?
